About Me

My name is Chelsea, and I’m obsessed with unique positioning, defying category norms, and rewarding subcultures with groundbreaking work. I believe in respectful candor, a dose of bravery, and the importance of mining real human insight. Those ingredients always get the job done. I seek out people who know the difference between insight and observation, they are dying breed, and while my background is in design my my vision is always rooted in strategy.

These days I work in innovation where I create and launch products for the world’s largest winery, but don’t let the industry fool you. I come equipped with knowledge that spans industries and categories, constantly finding ways to connect the dots. You could say Tess McGill is my hero.